Social Media Specialist

We are inviting ambitious professionals to apply for the position of Social Media Specialist. You’ll play a key role in shaping and executing Lustica Bay’s social media presence across platforms like Facebook, Instagram, LinkedIn, and other. Your day-to-day will involve creating captivating content, managing our online community, and bringing Lustica Bay’s stunning lifestyle and events to life through digital storytelling.

If you are eager to work in a dynamic working environment and be a part of the supporting and friendly team, this might be the opportunity for you!

Key Responsibilities:

Content Creation and Management:

• Design and implement a content calendar that brings our marketing strategy to life.
• Craft and share engaging, on-brand content (images, videos, stories, reels, shorts) across all platforms.
• Ensure consistency in brand voice and tone across all social media accounts.
• Work hand-in-hand with local photographers and videographers to produce high-quality visuals.
• Capture live event coverage and destination highlights using company-provided equipment.

Strategy Development and Execution:

• Partner with the Brand and Content Senior Manager  Digital Marketing Manager to develop a strategic roadmap for social media.
• Keep an eye on industry benchmarks to uncover new growth and engagement opportunities.
• Stay ahead of the curve on global social media trends, constantly refining our approach.

Community Management:

• Actively engage with followers by promptly responding to comments and messages.
• Build and nurture a positive, vibrant online community around Lustica Bay.
• Monitor online feedback and reviews across platforms (Google, Facebook) and share insights with the team.

Analytics and Reporting:

• Analyze the performance of social media campaigns, tracking KPIs and metrics.
• Deliver monthly reports detailing social media activities, growth, and engagement.
• Use data insights to fine-tune future strategies and content.

Additional Responsibilities:

• Collaborate across departments (retail, rentals, sales, events) to coordinate promotional content.
• Maintain an organized content library and digital asset management system.
• Assist in crafting innovative social media campaigns that align with larger marketing goals.

Core Competencies:

• Deep understanding of all major social platforms and their best practices.
• Creative flair paired with strategic thinking for compelling content creation.
• Strong communication and people skills to effectively manage our online community.
• Analytical mindset with a track record of leveraging social media analytics tools.
• Ability to juggle multiple projects and meet deadlines in a fast-paced environment.
• High attention to detail and organizational prowess.
• Ability to produce and edit content independently

Qualifications, Experience, and Skills:

Minimum Qualifications:

• Associates/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Fluency in both Montenegrin & English (spoken and written). Additional languages are a plus.

Experience:

• 3+ years of hands-on social media management and content creation experience.
• Proven success in crafting and executing social media strategies.
• Experience working with creative teams, photographers, and videographers.
• Familiarity with digital marketing tools and platforms like Google Analytics, SEMrush, etc.

Person Specification:

• A genuine passion for social media and keeping up with the latest trends.
• Highly creative with an eye for visually striking content and engaging storytelling.
• Strong relationship-building and networking skills.
• Proactive, results-driven, and always maintaining a positive

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